Young man with tablet in his hand stands in front of glass wall with notepads

Our vision

CECONOMY aims to be the first choice as the trusted retailer for tailored solutions in a tech-driven world.

Our strategic approach has three pillars

Accelerate Growth Path
We will expand our core business and step into new income pools.

Build a Unique Value Proposition
We will strengthen our position as category authority, and provide superior convenience and experience based on our omnichannel model.

Create an Efficient Organization and Structure
We will further strengthen our efficient operating model as basis for our growth.

Initiatives of our strategy


New income pools: We build platforms for new income pools to accelerate our growth.

Marketplace: We open our own sales channels to external providers via the marketplace model in Germany.

B2B business: We will expand our B2B business and step into the SME segment.

Marketing services: We monetize our advertising space through marketing services.


Brand Positioning: We position our brand as category authority with focus on quality and experience.

Category Management: We offer the right assortment in the right channel at the right price based on data-driven customer insight.

Services & Solutions: We expand our Services & Solutions scope in-store and online.

Omnichannel experience: We deliver a seamless omnichannel experience, including in the form of personalized customer experiences, both online and in store.

Logistics: We are building Europe’s largest omnichannel supply chain.

Create an efficient organization and structure

Centralized processes: We will simplify the standardization of processes through centralized procedures, increase efficiency in the country organizations and simultaneously reduce costs.

Central management of important processes: We are continuously focusing on centralized management of key processes, including product range management, purchasing and logistics.

Group of people standing around a table and discussing a stack of strategy papers

Our medium-term goals

We have defined clear growth targets expressed in terms of financial year 2022/23. They include:

// Group sales1: >22 €bn
// Adjusted EBIT2 margin: 2.5 - 2.7%
// Market share gains
// Gross margin uplift
// Ongoing EBIT margin improvement
// Positive FCF development
// Return to normalized CAPEX level

1Adj. for portfolio change effects.
2Adj. for portfolio changes, excl. non-recurring effects and associates.

FY 2019/20 Results & Strategy Update

//  Here you'll find the link to our webcast stream

// Here you'll find the link to our presentation (PDF):
FY 2019/20 Results & Strategy Update (Englisch)

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